Celebrating World Menstrual Hygiene Day across India, the National Integrated Forum of Artists, and Activists (NIFAA), collaborating with Delhi-based social enterprise Project Baala, initiated a nationwide campaign to fight period poverty and illiteracy. Under the campaign, NIFAA organized over 111 camps across India on 28 May 2022, in which more than 10,000 women and girls participated. Indian society still considers Menstruation as a taboo, and even today, people’s cultural and social influences create a significant hurdle in ensuring that adolescent girls are given proper knowledge of menstrual hygiene. Mothers are also reluctant to talk about this topic with their daughters, and many of them need more scientific knowledge on puberty and Menstruation. The main reasons for this taboo still being relevant in Indian society are the high illiteracy rate, especially among girls, poverty, and lack of awareness about menstrual health and hygiene. Under the guidance of Mr Animesh Debroy, National President NIFAA, camps were organized to seek to disrupt the existing space of menstrual hygiene and health by spreading awareness on menstrual hygiene, making sustainable period products accessible to those in need, and using livelihood modules for women to provide a supplementary mode of income. NIFAA also distributed more than 1000 Sentry pads (Bala Pads) free of cost to participating women and girls.
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